This 2in1 Anti-Wrinkle Booster and Firming Serum from Olay simplifies your skincare routine. This perfect multi-tasking product fills fine lines and wrinkles while providing long term anti-ageing benefit. It contains intense moisturisers that activate surface cell renewal and nourishes to help boost skin firmness. Age can be nothing but a number! Look as young as you feel with Olay Anti-Wrinkle Firm & Lift. With its proven Skin Renewal Complex, combining anti-ageing ingredients, Niacinamide and Pro-Vitamin B5, this range of face care products works to visibly reduce lines and wrinkles in just 14 days, while also helping to firm the skin.